Training For Change

Before

Setting the Stage:

Training For Change, a Philadelphia based organization, approached us with an exciting whirlwind rush to freshen up their existing brand and completely overhaul their website. The old Training For Change website was difficult to update and not very functional on mobile platforms. The stakes were high to get a new site up in time for their annual Thrive Drive, their biggest fundraising event of the year. 

Logo Refresh:

We redesigned their logo with a simple but effective word-mark. 

Style Tiles + Mockups:

We narrowed down our mockup designs to two clear directions for the site.

In the end, we melded the best of both worlds to develop a single visual system that is compelling, lively and easy to update.

Unique Features:

We created custom code for built-in photo treatments, a workshop calendar and a robust resource library.

Iconography System:

We worked with the talented local artist Xio Lugo to design custom icons to bring their text-heavy content to life.

The Solution:

We were able to deliver in time for Training for Change’s Thrive Drive, where they exceeded their fundraising goal for the year!

“We could feel you trying to understand us on our own terms, rather than tell us who we are or what to say. We appreciated the consistent notes, follow-up emails, and how the process was sharp and effective, including the timeline and tasks lists.”

– Celia Kutz & Zein Nakhoda, Co-Directors

Got Green Seattle

Before

Setting the Stage:

Our first Quest with Got Green involved a refresh of the Brand and an overhaul of their website. Overall, the visual identity was out-of-date and paled in comparison to the vibrant and rooted organization that Got Green is known to be, making it hard for big funders to understand their work and support it.

Unique Features:

We helped craft and amplify a powerful story by collaborating with Henry Luke, a local  artist, activist and Got Green volunteer.

Print Graphics:

Over the years, we have embarked on several other Quests with Got Green, designing engaging mailers, annual reports and other graphic materials. 

Marketing Strategy:

Currently, we are working with Got Green on their 10 Year Anniversary campaign. Through group excercies and brainstorms, we helped them craft the perfect theme: Rooted In Power.

The Solution:

Today, Got Green has a whole new visual identity system that resonates with their community. Thanks to our collaborative efforts, Got Green has seen a groundswell of support.

“One of our green-a-thon teams was able to secure a pledge of $20/month from someone, the donor then looked at our website and was so blown away that he decided to become a sustainer at $80/month. Suffice it to say, people are in love with our website and are dramatically increasing their support because of it.”

– Sean O’Neill, Development Director

Columbia Legal Services

Before

Setting the Stage:

When we were approached to take on this Quest, Columbia Legal Services faced a gap between their true identity as community advocates versus their external perception of being an unapproachable legal firm.

Gathering Data:

We performed a site audit, where we broke down analytics and placed a voluntary survey on the website, asking Columbia Legal’s audience for help and insights. 

Drafting Wireframes:

We found that up to one-quarter of the site’s traffic was people in need of direct and immediate legal aid. This informed the creation of a “Get Help” page for folks seeking trusted resources.

Style Tiles + Mockups:

We narrowed down our mockup designs to two clear directions for the site.

In the end, we melded the best of both worlds to develop a single visual system that is compelling, lively and easy to update.

Unique Features:

Realizing that the old site served as a valuable hub of case settlements and other reports, we created a custom interface for all of Columiba Legal’s media to better serve their fellow rabble-rousers.

The Solution:

Currently, we are refreshing their visual system, overhauling their current site’s navigation structure and providing a narrative framework for the site. Near the end of the project, we will walk through the site with representatives of key audience groupings to gather validation and final insights for site improvement. In the end, Columbia Legal Services will have a stunning site that aligns deeply with its audience’s needs.

     

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